Business Planning: Eating the Elephant
We really get tired of seeing the same old tired ads for business planning. It appears that what is being sold is “business in a box.” The suggestion that once completed, you will have a full business plan that any banker will fund, is false and misleading. Here are the facts: If you are writing [...]
Successfully Closing the Strategy Gap
Many companies spend a lot of time, effort and money in producing a sublime strategic plan only to be frustrated in their ability to turn that strategy into reality. That can be due to a number of issues, but one in particular is the inability to successfully align annual departmental budgets to long-term strategic goals.A [...]
Advertising Sells…Not!
Another marketing myth that many business owners rely on is that advertising can sell any business. No matter what the marketing campaign, be it booklet printing, flyers or even print posters, advertising your business can increase your ROI. This means that whatever you choose to utilize as your marketing tool, advertising in itself is the [...]