Importance of Branding: What’s in a Name?
Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she’s just “that girl in that picture.” Where would Norma Jean be [...]
The Secret to Success in Business Planning…plan your Work and Work your Plan
Running your own business is a highly rewarding, but often a risky endeavor. As with anything else, increasing your chances of success begins with preparation. And when it comes to transforming your dream into reality, the key to successfully jump starting your business is simple: plan the work and work the plan. Whether you’re just [...]
Consultancy Business that Specializes in Small Business IT
If you’re running a consultancy business in the small business IT space, you know that selling sophisticated IT services can be tough if you fail to prove to your prospects how valuable your solutions are to their businesses.In the computer consulting business, dead-end solutions can be really expensive mistakes for your prospects … and mistakes [...]