Importance of Branding: What’s in a Name?
Branding is perhaps the most important facet of any business–beyond product, distribution, pricing, or location. A company’s brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she’s just “that girl in that picture.” Where would Norma Jean be [...]
What is Branding?
Most business owners start with hiring a logo designer to work on their business image, and whilst this is right, it’s important to be clear on what your brand ethos will be before ink hits paper…or with modern design methods it’s more like ‘before mouse hits screen’.If you aren’t clear on what important messages you [...]
Web Site Promotion: Branding With Banners
You might have heard that banner advertising is dead. Nothing could be further from the truth! If you can find abanner exchange that gives you a decent ratio you can begin branding of your site, and branding may be the one thingyou MUST do to get and keep business.Banner ads and banner exchanges are great [...]