Product Branding Vs. Direct (call to Action) Marketing
Company image is a big deal. Thousands of small businesses have not looked twice at how the public perceives their company, yet big companies spend millions of dollars per year on public relations. Customers mean sales, the better your image, the more trust that is created, the more sales are made. Focusing on your PR [...]
Co-branding, a 1+1>2 formula
Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca Cola, Danone and Quick, GOME and Motorola, Industrial and Commercial Bank of China and American Express…these are only few among the most famous examples of co-branding we have seen [...]
Corporate Branding Strategy – The Tips For Branding Success
One important question for many businesses is what makes a corporate branding strategy successful? Whether a company is looking to create its own brand or to make it over, ensuring success is a top most goal.A powerful corporate brand serves to create confidence in your business and your product and service offerings. This confidence should [...]