The Branding Trap
The Business and Corporate “Branding” Trap by Carl Neumann @ Aus Marketing Business and corporate branding requires more than a swish logo and fancy website. It’s about people’s perception of your company… from the consistency of your messages, to the way you answer the phone. Please, don’t be fooled that the most important thing about your business [...]
Understanding the language of branding…………
What is a brand? It is a way of creating an identity for a product, which is like identifying a specific person within a large crowd. A quick example that comes to mind is Amitabh Bachchan whose name evokes a certain identity. When you think of Amitabh Bachchan you automatically identify him through certain [...]
Branding Efforts Drive Sales When Combined with Direct Response
The term “Branding” has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter, one of the first of which was used to identify beer served at certain [...]