Web Site Promotion: Branding With Banners
You might have heard that banner advertising is dead. Nothing could be further from the truth! If you can find abanner exchange that gives you a decent ratio you can begin branding of your site, and branding may be the one thingyou MUST do to get and keep business.Banner ads and banner exchanges are great [...]
Product Branding Vs. Direct (call to Action) Marketing
Company image is a big deal. Thousands of small businesses have not looked twice at how the public perceives their company, yet big companies spend millions of dollars per year on public relations. Customers mean sales, the better your image, the more trust that is created, the more sales are made. Focusing on your PR [...]
Co-branding, a 1+1>2 formula
Adidas + Yohji Yamamoto, Intel Inside + Compaq Personal Computer, D&G + Motorola, British Airways and Citibank, Adidas + McCartney, Mercedes and Swatch, Bacardi and Coca Cola, Danone and Quick, GOME and Motorola, Industrial and Commercial Bank of China and American Express…these are only few among the most famous examples of co-branding we have seen [...]