http://www.integralseminars.org Fri, 30 Jul 2010 05:26:24 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://www.integralseminars.org/why-are-brochures-important-for-sales-and-marketing.cfm http://www.integralseminars.org/why-are-brochures-important-for-sales-and-marketing.cfm#comments Wed, 28 Jul 2010 10:15:00 +0000 ewwink http://www.crawbot.co.cc/?p=468

For most businesses, marketing is an important function that is necessary in order for the business to grow and compete. In the past, word of mouth was enough for any company to succeed. However, as the volume of noise consumers were faced with grew, so did the need for companies to do more, say more, and reach out further to each client and potential client.

Companies now know that business promotion is as essential as their business structure and their employees. As businesses are faced with competition both online and off, they are forced to reach consumers by using offline tactics to complement and support their online marketing goals. For years marketers have successfully used brochures to work in both their online and offline sales and marketing efforts. In short:

Brochures inform: Marketing brochures are an excellent way to communicate everything from ‘what is your business?’ and ‘what does it do?’ to ‘why you do things the way you do’ as well as the rather commonly found ‘contact information’ like email addresses and website location. Brochures are the foundation of any well-planned marketing campaign and provide your customers with a tangible document that communicates your most pertinent information in a colorful, glossy, well-designed, and informative piece of collateral.

Brochures are cost-effective and results-oriented: For a small business which lacks the resources to deploy mainstream media campaigns, brochures can be an incredibly cost-effective and results-oriented method of marketing one’s business. While the unit cost of producing a brochure decreases as the number being printed increases, the costs are still a very low compared to even a one day’s worth of ad placements in a newspaper or on television.

Brochures are too well-designed to be discarded: Ever wondered why so much emphasis is placed on designing a brochure? One of the reasons is certainly to make it look good (which goes without saying), but also to ensure that they aren’t hastily thrown into the trash can or recycling bin. The higher the quality that is perceived in brochure printing, the more likely it is that a consumer will read it before discarding. When was the last time you ripped a high-quality brochure apart and threw it into the waste paper basket without at least glancing at its contents?

Brochures are durable and long lasting: You probably read the daily newspaper just once and then you might never read it again. On rare occasions, you might take another peek at it, if you had a compelling reason for doing so. Television ads run for mere seconds and often miss the bulk of their intended target audience. In comparison, a brochure’s lifespan is much longer, increasing the chance that it will be read again and again.

Brochures help build and sustain a brand: There are many important attributes of an effective brochure, including paper type (coated or uncoated?), content, format size, design, color selection, and overall print quality. Combined, all of these attributes help define your product or service in the eyes of prospective customers, as well as build brand awareness for your offering. Conversely, a poorly designed and executed brochure will reflect negatively on your business, and may in fact have the opposite effect of a well-designed, high-quality brochure. By careful planning and execution, you can produce an effective brochure that will help ensure the success of your product or service.

Despite the popularity of other more expensive forms of advertising and marketing, brochures are still on of the most important and cost-effective ways to promote your products and services.

]]> http://www.integralseminars.org/why-are-brochures-important-for-sales-and-marketing.cfm/feed 0 http://www.integralseminars.org/2-step-direct-marketing-your-secret-weapon-to-boosting-income-direct-selling-home-parties-even-in-a-recession.cfm http://www.integralseminars.org/2-step-direct-marketing-your-secret-weapon-to-boosting-income-direct-selling-home-parties-even-in-a-recession.cfm#comments Tue, 27 Jul 2010 17:33:05 +0000 ewwink http://www.crawbot.co.cc/?p=464

Would you like to increase your home based business profits by 50% without increasing your marketing budget?

Direct sales opportunity, with the current economic and market situations as they are, is fast gaining ground and popularity as an alternative source of income.  Any direct sales consultant with a home business,  you know that marketing is a fundamental to building any successful direct sales home party business.  Where many a home party plans business owner stumble, struggle and fail is not knowing to whom they are marketing and how to market both online and offline!

You see the common urge in the mlm direct marketing industry is to try and crumb something down the throat of a would be customer.

When you get a potential customer, many will do an immediate sales pitch.  It is unfortunately premature and turns people off! A better method, that any direct sales marketing guru will tell you and a business best practice is the 2 step direct marketing.

Simply put, 2 step direct sales marketing is based on giving something away for free, or at low cost, with the purpose of getting something back in return.  Of course that something is a sale, but beyond that is the relationship.  The idea here is to start small and build.  You want to obliterate concerns before you sell them anything – this is what is termed as pre-selling.

Step 1: Give away something, time, free samples, free demos, a free report, free session of coaching or consulting. 

Step 2: Get their contact information and permission to market to them.  This is called dripping information.  No hard sells please.  In this phase you are building rapport and trust.  Why?  So that you can begin to exert your influence.  Ever heard of the phrase Jump!  How high?  Good, that is the power you will command if your engage in the 2 step process!

So here is the psychology behind it You get a visitor to your site or meet a potential customer/business builder.

What you want to do is get their

1.Attention

2.Permission

3.Interact

4.Trust

5.Influence

You want to craft an irresistible offer, to raise the fever pitch if you will..  In doing so you will get their attention and in effect raise anticipation.

If you place and ad in a paper, mail out a postcard or have a website, the best way to get attention is an irresistible headline.  For example

How To Have “Killer” Sex

At Any Age… Even If

You Don’t Deserve It!

I have a feeling that got your attention and you are headed to google search to figure out if the book exists.  At the time of this writing, I have not yet ascertained the validity nor the existence of the book.

Your attention getting message must be compelling create a compelling giving just enough information about the product to get the prospect to take some sort of action. Invoke curiosity….

Direct Sales Training Tip : Use the useful but incomplete rule…don’t give it all always.  You now what they say, why buy the cow if you can milk it for free?

2. Call to action: There is no point in crafting an irresistible offer only to drop the ball.  People like sheep, must be led every step of the way.

A call  to action is the desired action you would like the potential prospect, client or customer to make.  For example Click Here To Order.  Limitted Time Offer.  While Supplies Last.  Get Your Free Copy Today!

The purpose of the call to action is an exchange of information.  You are capitalizing on their desire to get their hands on what you have in return for their name, phone number, email address and where possible a physical mailing address!  This is called getting people to raise their hand for information.  This is the essence of permission marketing, a term that is associated with Seth Godin, Marketing Demi-god!

Those who raise their hands for information become very hot direct sales leads. These are great business opportunity prospects and an excellent way to build a list.

As every direct sales representative or home party consultant knows, the “fortune is in the follow-up!”  Once the information exchange that was initiated by you is done and you have provided them with the requested information don’t stop there. Now you get into the direct sales marketing relational capital area of things!  You all know of the dismal statistics

“95% OF PEOPLE FAIL WHEN THEY START A BUSINESS WITHOUT A SYSTEM.

95% PERCENT OF PEOPLE ARE SUCCESSFUL WHEN THEY START A BUSINESS WITH A SYSTEM! “

-    Entrepreneur Magazine

This is a direct result of lack of follow up and follow through! 

Contrary to popular opinion, the money is not in the list. If you haven’t heard this before “the money is in the follow-up” so continually follow up. Once you have permission to market to people set up an email marketing campaign! If you don’t have an autoresponder, get one, this is the easiest way to follow up. Send them an email as often as necessary to create a relationship and remind them of your backend product. Don’t just do hard selling here.  I am a strong proponent of direct mail efforts with a combination of email marketing!

2 step direct – marketing  method is a time tested marketing method and will produce targeted prospects for your home based business.  The idea here is work smarter not harder!

]]> http://www.integralseminars.org/2-step-direct-marketing-your-secret-weapon-to-boosting-income-direct-selling-home-parties-even-in-a-recession.cfm/feed 0 http://www.integralseminars.org/3-biggest-lies-being-told-about-network-marketing-sales.cfm http://www.integralseminars.org/3-biggest-lies-being-told-about-network-marketing-sales.cfm#comments Thu, 04 Mar 2010 04:58:46 +0000 ewwink http://www.crawbot.co.cc/?p=455

Time and time again, when people are introduced to network marketing sales, they are told that this business is not about sales, but its about something else.  The harsh reality is that in MLM you have to make sales in order to make money, just like in any other business.  Below I’ll reveal three of the top lies being told, and the truth behind them.

#1 “Its not selling, its sharing”. This is one of the biggest phrases being told to new MLM sales reps.

The real truth is that in network marketing sales, as with any business, at its most basic level is about an exchange of value, in this case money for a product or business opportunity.   The whole sharing mentality is often told to new MLMers who have a great fear of doing actual selling.

The sharing technique is really just one person relying on the relationships that they have with friends and family, and the trust they have built up with them.  They use this as a point of leverage to grow their business and sell their MLM product or opportunity.

#2 “We are not in sales, we are into educating people on making better choices”.  Educational marketing is a fairly well known technique in the sales and marketing industry, and in network marketing sales as well.  

A great example of this can be witnessed at home depot.  One of the things that many people love about home depot is that they hold classes and seminars on how to conduct home repairs and projects.  This educational marketing at its best.  

They bring in a targeted audience who want to learn something, they teach them that one thing, and then get the sale in a very easy way.  

You can see this technique applied many times in network marketing sales with educational sessions, webinars, conference calls.  All aimed at educating people which makes the sale easier.

#3 “The product sells itself”.  Products don’t sell or market themselves, people sell products, plain and simple.  Try this as an exercise to illustrate this point.  Buy a big box of the latest wiz bang juice, top of the line, best in the world.  

Now, sit the box of juice in your driveway, and leave it there for a little bit.

Does the product magically jump up and sell itself?  Are any sales made without someone proactively working to market the product?

No, real people getting in front of targeted prospects and explaining the benefits of a product or business is what makes the sale, not the product itself.

I hope that discussing some of the points in network marketing sales clears up what this business is really about.  Just like any other business, a sale needs to happen in order for profit to be made.

If you’d like to learn more about network marketing sales, read the information below and follow the instructions.

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