Blogs and Social Media: Moving From Monitoring to Networking
In recent years, blogs and social media monitoring have become a fundamental part of the press office operation and many PR agencies’ bread and butter services.As social networking has matured, companies need to engage proactively to ensure their brands are effectively supported.Traditional media such as magazines, newspapers and TV channels have increasing numbers of journalist-written [...]
TR Cutler Devises Coaching Systems for Manufacturers Named Continuous Experiential Optimization
Continuous Experiential Optimization training capitalizes on any former training and lean methodologies; it takes current knowledge and utilizes optimized communications tools and resources through experiential learning. This type of learning allows a lean team to leverage best practice knowledge and apply it, experientially to their work situations. By learning while doing, the manufacturing or industrial [...]
Public Relations for Business Startups: The Press Interview
Interviews are the holy grail of public relations. When your media contact decides that you are the expert they want to talk to, all of the time spent crafting and distributing press releases has paid off. However, preparing yourself for an effective interview is critical and requires sufficient time and attention to get it right.The [...]