TR Cutler Devises Coaching Systems for Manufacturers Named Continuous Experiential Optimization
Continuous Experiential Optimization training capitalizes on any former training and lean methodologies; it takes current knowledge and utilizes optimized communications tools and resources through experiential learning. This type of learning allows a lean team to leverage best practice knowledge and apply it, experientially to their work situations. By learning while doing, the manufacturing or industrial [...]
Public Relations for Business Startups: The Press Interview
Interviews are the holy grail of public relations. When your media contact decides that you are the expert they want to talk to, all of the time spent crafting and distributing press releases has paid off. However, preparing yourself for an effective interview is critical and requires sufficient time and attention to get it right.The [...]
The Importance of Digital PR
Recent surveys involving 300 marketers have shown that the vast majority of in-house marketing teams used online PR campaigns. The survey teams looked at the return on investment of online PR more than any other type of online marketing.With astute businesses wanting to see real time measurable results the survey showed that although it is [...]