5 Steps to Choosing the Right Promotional Gift for Your Company
Giving out corporate giveaways is one of the most important things you need to invest on for your business. This is a critical part of your marketing strategy and also enables you to build a creative way of customer recall. Corporate giveaways are considered to be a positive gesture for your company. It imbibes some [...]
Manufacturing Journalist TR Cutler Looks at Green Six Sigma in Standard Register
Manufacturing Journalist, Thomas R. Cutler authored a feature article in a recent issue of The Standard Register, titled “A Lean Green Six Sigma Machine.” According to Cutler, “All over the world, new national and regional laws relating to carbon emissions and other environmental issues are seriously going to affect how companies operate in the future. [...]
PUBLIC RELATIONS – ETHICAL SPEARHEAD
PUBLIC RELATIONS AS A SOCIAL FORCEManipulation or Handshake ?Public relations is described by the Institute of that name, as not only sustained communication between a supplier and its public, but as a function of management. This latter declaration carries a enormous implication that in the early stages of its application in European countries, caused a [...]